Forbes: How Worst-Case Scenario Exercises Help Companies Prepare For A Crisis Each year the Houston Livestock Show and Rodeo holds a public parade, “and we do a run-through from a crisis communications standpoint,” Danielle Grossman, the organization’s director of strategic communications, said via email. “We work through our plan from start to finish if there was some type of crisis. We mimic who is contacted first, then the chain of command thereafter and how we ultimately disseminate information to the public, if any,” she noted. If you don’t think it’s important to anticipate and practice for worst-case scenarios, think again.
Forbes:Taylor Swift And Ticketmaster Are Providing Crisis Response Lessons For Business Leaders “It is also unfortunate that the company's internal team [apparently] did not follow what has been trending, what is popular, and anticipate the demand for this show. In its entirety, they did not handle this situation well and should have been prepared before the tickets even went on sale,” Grossman concluded.
“Even though the CDC has admitted to its shortcomings, it's a little too late. Business leaders should take their situation into consideration when planning their own crisis communications strategy. Responding quickly and taking responsibility is an important part of dealing with any crisis, especially one of this magnitude,” Grossman concluded.
